I go on about the corporate media but here is an abstract for an article I recommend on understanding “alternative media”
Towards a critical theory of alternative media
Marisol Sandoval *, Christian Fuchs 2009
Telematics and Informatics 27 (2010) 141–150
In this contribution, we warn against being too optimistic about the actual democratic effects of notions like ‘‘civil media”, ‘‘community media” ‘‘alternative media”, ‘‘grassroots media”, ‘‘participatory media”, or ‘‘participatory culture”. We argue that in contemporary society, which is characterized by structural inequalities, an understanding of alternative media as participatory media is insufficient. As an alternative concept, we suggest the notion of alternative media as critical media. This concept is grounded in critical social theory. A typology of approaches for defining alternative media is constructed. We argue that alternative media need to be situated in the context of visions of an alternative society. 2009 Elsevier Ltd. All rights reserved.